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HeadOn: Apply Directly to the Forehead

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HeadOn: Apply Directly to the Forehead
Although intended uses are not listed on the website or in the commercial spot, the purported purpose of the product is to assuage headaches after being applied directly to the forehead.

Chemical analysis has shown that the product consists almost entirely of wax.

The two listed active ingredients, white bryony (a type of vine) and potassium dichromate, are diluted to .000001 PPM and 1 PPM respectively.

This amount of dilution is so great that the product is arguably a placebo.
Nov 20, 2006 2:27 AM

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