I think those kids are actually enjoying simpler and better things. If this is about sponsoring hi-tech consoles with hardcore games, with b**tches, 200miles/h racings and gun fights.. then this is shit. It's like saying "f*ck with a nice meaning of FUN, bring on the playstation and xbox shit with nacho cheese and a supersize coke!" I wish kids could be taught they can have fun with simple things, rather than with $400 consoles or $1500 computers. That muppet show was quite cute and I wonder how much kids born in the 90's in wealthy countries ever saw one at all. This reminded me how sick I feel about the videogame industry.