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State of the Cookie: March 2008 It's been a couple of months since Bryan completed his contract coding for MilkandCookies. It's been as much time since I should have started looking for a day job again. Once I got off my ass and started looking, I experienced some rather disappointing interviews, one of which was 7 hours long meeting with 16 people!!! But I'm happy to say that, after about a week of negotiations, I accepted an offer from The Seattle Times as a Software Engineer, working on their websites. I seriously thought about this job at I Can Has Cheezburger?, but then I saw this statement and was instantly repelled: "using ASP.NET (using C#), SQLServer and IIS." *blech* What does this mean to me? Presents! I bought a PS3. My username is euchrid_ebus. All the good ones were taken, so I used one based on my SecondLife username Euchid Ebus. If you have a Playstation or an SL account, invite me as a friend so we can kill/play together. I am also going to buy an iPhone. No they aren't perfect, and I love my Blackberry; but let's face it, they have the best mobile browser around and that's what I really need to closely monitor the site when I am away from a computer. What does this mean for the site(s). It means that I am going to be contracting out major new features to, well, contractors. I will still be the Senior Architect as well as coding minor features and bugs. I already have a person in mind to take over new features. Stay tuned for more on that. I took down the banner ad toward the top of the page. It was displayed only to Anonymous users as an experiment. No one formally complained about it, and it did well at first. But since then, revenue has leveled off to about what it was before I put it up, maybe a little better. So I see it as a wash, net zero. I am constantly experimenting with revenue streams. We want the best bang with the least annoyance. So far, so good. Those of you who know about the crazy attempts most advertisers make to get their ads into buzz worthy websites know the litany of pitches I regularly reject. ;) My first day at The Times is Monday March 17th. Not only do they know about MilkandCookies, but it's in a large part because of the site that I got hired. So there are no confict of interests. Since our last State of the Cookies, MilkandCookies traffic has shown very little fluctuation. While I would like to say it's been on the rise, I do get alot of confidence from how solid the daily traffic is. "This is a decent and honorable country website -- and resilient, too. We have been through a lot together. We have met challenges and faced dangers, and we know that more lie ahead. Yet we can go forward with confidence -- because the State of our Union Cookie is strong ... our cause in the world on the Net is right ... and tonight that cause goes on." ----- Jaxon Founder, MilkandCookies Mar 7, 2008 2:29 PM Comments: 1
MilkandCookies + Feedburner = MilkandCookies Everywhere MilkandCookies has teamed up with Feedburner to help make our Headlines and Latest Links as ubiquitous as possible. What this means is that our RSS feeds and email syndication is now more stable, more robust and richer than ever before. Access is now available not only for your INBOX, blog and feed reader; but also mobile devices, phones, portal pages like Yahoo and iGoogle, etc. Pretty much anywhere.   From the Is there a MilkandCookies mailing list? FAQ answer: Using Feedburner, we are able to deliver our Headlines and Latest Links straight to your INBOX. This service supports both rich-text plain-text formats. Get MilkandCookies in your mailbox: You do not need to have a MilkandCookies.com account to sign up. Having a MilkandCookies.com account does not automatically register you in this service. They are separate entities. Our previous email service, from Feedblitz is still available, but will no longer be supported: Headlines, Latest Links.   From the Is MilkandCookies syndicated via RSS, XML, ATOM? FAQ answer: Thanks to Feedburner, we support a wide variety of syndication options and formats. Feeds are translated on-the-fly into a format (RSS or Atom) compatible with any reader: on the desktop, web, mobile devices and beyond. Buttons to popular sites are provided as a convenience. If one you want is not listed, simply use the main RSS link. You do not need to have a MilkandCookies.com account to use this feature.  Headlines        Latest Links     Feb 20, 2008 1:55 PM Comments: None
State of Cookie: MilkandCookies Turns Seven and the Year 2007 in Review Happy Birthday MilkandCookies!!! Though many other elements started coming together before this date, January 3rd 2001 was the first post to the site. Seems like an official enough day to start with. Thank you to everyone who has supported the site. I say it all the time, MilkandCookies would not have made it this far without the community that has formed around it. ;) State of the Cookie: 2007 in Review 2007 was a great year for MilkandCookies. I finally quit my day job at Adobe, after ten years in the computer software field (2 1/2 at LizardTech and 7 1/2 at Adobe). January 5th, 2007 was my last day there. Ever since then, I have been dedicated exclusively to MilkandCookies and the MilkandCookies Network. Bryan, who had been contracting for MilkandCookies for a couple of month in his free time, joined us around January 15th as a programmer and a database ETL specialist. Having never programmed in Python before, he picked up on it in a matter of weeks (this is common actually becasue Python is such a great language) and was soon an expert in Django, a database driven, web framework written in Python. Bryan designed the database and it's interaction with the code, while I remained in charge of achitecture, usability, layout and design. We officially rolled out the completely rewritten site June 9th, 2007. This was an important milestone because the old code design was too rigid for the kind of new features we wanted to add. The new code is more abstract, extensible, scalable and most importantly faster. You can read more about it in the original announcement article: New MilkandCookies.com on the Rise. On a sad note, our beloved graphic designer, Laura, decided to further her education in 3D graphic design. She was unable to continue contracting with us due to her increased workload with her day job and night school. Laura is responsible for all the main graphics on MilkandCookies and the majority of the graphics on the Network sites. We love Laura, wish her the best, and look forward to working with her again soon. You can check out some of her work on the Themes page. In the final personnel change of the year, Bryan returned to the "legitimate" job market in the middle of December 2007. Bryan worked hard and enthusiastically all year, putting in more hours that he was paid for on a wage that was far below his talents. We had agreed on a one year commitment, which we fell roughly one month shy of. Bryan had no trouble finding a new job in the field at which he excels, ETL. Bryan is still deeply invested in the site, both as an avid user and our only other full Administrator besides myself. He will continue to work in an advisory role for technical issues as well as being open to contract work when necessary. If we can afford him in the future, we will gladly hire him back. We wish him luck in his career and are grateful for his hard work, his enthusiasm and his inspiration. This leaves me to revert to my role managing all the responsibilities of the site other than those which are currently available to the MilkandCookies community. My plan is to continue to, through changes to the code, give more and more responsibilities over to the users. Many of these responsibilities are currently available to Moderators, and after they have been well tested, will become available to users who have shown a personal interest in the health and vitality of the site through meaningful voting, commenting, submitting and feedback. Stay tuned. We have many plans for 2008. But I am going to reserve commenting on that for a future post. I will add that this year has taught me, among other things, that we can do better advertising. There is a groundswell of traditional advertising making it's way into the web. Google has been great for us, but we have little control over what ads are placed on the site. We are looking for direct partnerships with companies that are "relevant to our interests" rather than the sometimes random feel we sometimes get from the AdSense system. To this end we started contacting companies directly and started publicizing some of our statistics. More on this in our Advertising FAQ. MilkandCookies not an aggressive advertiser. And we often shoot ourselves in the foot by minimizing our efforts to "monitize' the site, instead favoring content and "user experience". If we wanted to devote a section of the site to boobies and "hilarious" injuries, we could really pull in the traffic and thus cash. This is also true if we were to sanitize the site by banning issues controversial to a typical "family" focussed advertiser; issues like nudity, politics, religion, racism, etc. But I don't want to do either of those, I believe the quality of the site, such as it is, would degrade irrevocably. Instead we operate between these extremes. Basically, if I wanted to sell out, I would work at Microsoft. (*shutters*) But to our credit, we have a significant number of very loyal users, all of you reading this, and this is what matters most to me personally. I prefer things to happen organically, but I have started to underastand that a certain amount of PR, self marketing and networking is necessary. Though these are not where my better talents lie, I am forcing myself to learn the ropes. In the mean time, you can help evangelize by posting links to our site and telling your friends about MilkandCookies. The more the merrier. ;) Thank You for Your Support I want to give a special thanks our team of Moderators who volunteer their time working behind the scenes fixing links, editing text, adding tags, monitoring abuse, giving feedback, featuring content, beta testing and bug reporting, among countless other ever increasing responsibilities. I could never do all the work required to manage this site alone. I run most ideas by them before jumping and and their feedback has been invaluable, especially with the rewrite and all the new features. Thank you everyone for keeping MilkandCookies as vibrant and alive as it is, and may the community continue to grow and thrive. Happy Birthday to MilkandCookies and Happy New Year to all of you!!! -- Jaxon    Founder MilkandCookies.com Jan 3, 2008 9:25 AM Comments: 11
The Return of DevilDucky and Friends Back in July 2007, we made an announcement about the death of the MilkandCookies Network. This was all about integrating the five sites we had back into MilkandCookies, the flagship of the sites. "Basically we wanted to make it easy to log in (for those with accounts), move around, interact with links (including submitting, visiting, tracking, voting and commenting) as well as interacting with other members (including messaging, tracking and sharing)." Now that this has been accomplished, and it seems most everyone who cares knows that MilkandCookies is unified, we got to thinking about what we should do with the old domain names. Today we are announcing that all the old sites are back in business. Like before, the operate from sections of the same data set as MilkandCookies, the difference is that they are not designed to work in conjunction with MilkandCookies. The focus of each sites is, in some cases, a little different. PistolWimp contains all the moderator accepted embedded videos from the MilkandCookies database, around 9,000 total. DevilDucky narrows is down by listing only the best of the best of those videos, around 2,000 total. SugarJar lists all the music videos, just like it used to. These sites should be interesting to you if you prefer fewer features, a simpler, uncluttered design, and don't mind there there is no community related infrastructure to facilitate users and user interaction. None of these external sites have profiles, comments, voting, points, hit counters or user icons. In fact there are no logins at all since there are no user accounts. We know that there are many of you who prefer this old school simplicity and, what the hell, it only took us a day to get them back online, so why not?!?! ;) As for RubyTooth, the old game site, it's not up yet but look for it soon. Each of the sites is listed on the front page at the bottom of the sidebar for ease of use. PistolWimp DevilDucky SugarJar Nov 14, 2007 3:39 PM Comments: 6

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